FEEDS AND BRAND

When you’re creating a feed on social media, you are directing the brands social perception.

After collaborating with Escape’s Graphic Designer, we drafted and began executing a feed plan for the brand’s social media accouts.

This became a useful tool when creating future posts, and makes the brand look more cohesive across our website and published content.

BRAINSTORMING

Our designer created 3 brand looks that could be applicable to different sides of the Escape brand.

We decided to continue using a dark theme, since it would be the best way to merge website content, future apparel colors, and user generated content.

APPLICATION

Using the colors of option 3, I placed workable content for the following weeks in an Instagram template.

The template provides a working view of the branding implementation, using content relevant to the current company focus.

This proved we are able to use content from influencers, product editorials, and a mix of locations throughout our social media with ease.

With some thoughtuflness and time spent dedicated to brainstorming, we were able to build a social media guide for years to come.