INFLUENCERS

Originally not a focus of my career, I fell into influencer management through the lens of sales.

As a part of a small team, I took the iniative to develop and scale the amount of Escape ‘Athletes’, A.K.A, influencers.

STREAMLINED UGC CONTENT ASSET COLLECTION PROCESS

BROUGHT IN 10K OF NEW SALES WITHIN THE FIRST 100 DAYS

INCREASED BRAND IMPRESSIONS BY 100,000+

MISSIONS

Each week, I would send an email with at least one ‘mission’: an opprotunity to interact with the Escape brand, receiving special deals, gear, or store credit for a completed mission.

FEEDBACK

Our athlete’s claimed to enjoy the optional mission structure, saying it kept them engaged and consistently motivated.

ADJUSTMENTS

Like any program, it sometimes takes trial and error to learn what works best. Throughout the course of the program, we’ve tweaked mission goals and sales goals to meet program needs.