AD CAMPAIGNS

One of the most valuable tools to reach new audiences is through paid Ads.

Below are two campaigns I have worked on: one with an older, school administrative audience, the other geared towards young adult climbers.

Geared towards younger climbers, this Meta campaign was launched during Feburary, where climbers everywhere are stayed indoors.

It was a promotional, editorial-style campaign, aiming to make a standard item [climbing chalk] a cool thing to have.

The Ad assets followed the brand of ‘Sick Dyno’, a play on words referring to dynamic climbing movements. We kept the bright brand colors present, and created a feel of movement in every campaign asset.

META CAMPAIGN

GOOGLE ADS

In an effort to reach more schools looking to add climbing walls, this Google Ads campaign was created.

The ad was a PMax campaign, reaching users across all platforms to suggest our ad.

We focused on using assets of simple traverse walls, with a lighter color feel that screameds kids.

The campaign bid was higher for new customers, but set at a low rate to interfere as little as possible when it comes to ad reporting.

We targeted those that engage with K12 and primary education information, as well as physical education, traverse walls, and activities for kids.

I blended the ad with our Shopify platform, to track where people went on our website after clicking on the ad. This was an extremely helpful resource when evaluating campaign effectiveness.